I don’t think we’ll be able to do that forever. The Verge also noted that, in October, Xbox’s chief Phil Spencer told a Wall Street Journal conference that, “We’ve held our price on our console, we’ve held price on games and our subscription. Play together with friends and discover your next favorite game. The price hikes follow, somewhat, changes Sony made to its PlayStation Plus line of subscriptions one year ago, as well as Sony’s decision in August 2022 to raise the price of the PlayStation 5 in several major markets - but not the United States. Get unlimited access to play over 100 great games, including highly-anticipated Xbox exclusives, for one low monthly price. Xbox Game Pass Ultimate includes over 100 high-quality games for console, PC, phones and tablets, all the benefits of Xbox Live Gold, and an EA Play membership, all for one low monthly price. The price increases mean a Series X will cost £479.99 in the U.K., €549.99 in certain European Union Markets, and AUD $799.99 down under. A Microsoft spokesperson told The Verge that the company “adjusted the prices to reflect the competitive conditions in each market.” Subscription continues automatically at regular price unless cancelled through your Microsoft Account. Additionally, Microsoft will raise the price of the Xbox Series X in the United Kingdom, Canada, and Australia beginning on Aug. Offered during every bigger sale, new customers can turn their Xbox Live Gold subscription into a GAME PASS Ultimate subscription with just 1. Play together with Gold starting at 10.95/month. Polygon has reached out to Microsoft representatives for additional comment on the price changes. Xbox Games With Gold lived in Game Pass’ shadow in 2022
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